Malik Adeel

White Rice

White Rice is a behavior design agency. We use behavior science, human-centered design, and systems thinking to solve wicked social problems. We have a large toolbox of ethnographic, participatory, and evaluative research that helps us uncover latent needs. Our idea-generation, co-design, and prototyping methods imagine and test bold, iterative solutions before large-scale resources are committed. And we humanize and improve intervention monitoring and evaluation with user-centric techniques and adaptive management. Clients work with us to level up their programs and massify their impact.