Manish Narayanan

ZEDER Corporation

ZEDER Corporation is the merged entity of Fulcrum Suspensions & Redranger (completed 29 Nov 2019). Together Fulcrum & Redranger bring together many decades of local and global leadership in the Automotive Aftermarket. Combined ZEDER is the world's largest and leading manufacturer of automotive polyurethane bushings and related suspension components with operations in Australia, US, UK, and Vietnam. In Australia, the merged entity is one of the largest automotive steering and suspension businesses in the country with Wholesale and Retail Workshop operations nationally. The post-merger plan includes global expansion through consolidation (M&A), investment in innovation, technology, manufacturing, logistics, and our people to ultimately strengthen ZEDER Corporation's global leadership role. BEHIND THE NAME Derived from the inspirational Frederick Zeder who was a pioneer of the automotive industry in the early 20th century. Fred Zeder was a renowned engineer and in partnership with Carl Breer and Owen Skelton designed what would become the 1924 "Chrysler Six". The Chrysler Six was the first modern automobile with shock absorbers and bushings to isolate the engine/suspension components plus many other innovations. This vehicle was fundamental to Chrysler becoming a success and the "Three Musketeers" as they were later known went on to lead the industry for decades due to their engineering prowess. These three men represented innovation, technical leadership, and a pioneering spirit which aligns with ZEDER Corporation's core values.