Marcus Aronsson

SIBA AB

SIBA AB is one of the leading consumer electronics companies in Scandinavia. SIBA was founded by Folke Bengtsson in the year of 1951, and is thus one of the oldest retailcompany's within the area of home electronic in Scandinavia. The company is under the strong leadership of Susanne Ehnbåge as CEO. Before her, the company have had third generation of Bengtssons running the show. Around 600 people are proud to work at SIBA with providing a high level of service for the company's many number of customers. Within the staffpool there are several employees who has been working with serving SIBAs customers for decades. SIBA have stores in Sweden and Norway but we are also represented in Denmark trough the company ComputerCity which is a subsidiary company of SIBA AB. In addition we have departments for business to business sales in Stockholm, Copenhagen and Oslo. The headquarter is situated in Gothenburg. SIBA carries a large range of products within the fields of our four product areas:IT & Entertainment - TV, Audio & Camera - Small domestic appliances - Telecom & GPS. SIBA was the first retailer that included Computers & Telephones in its productrange at the year of 1989. This was in addition to TV's and Radios which was the core business back then. In the year 1998 SIBA was the first Home electronic-retailer to offer the Swedish consumers an Internet-based store. But the birth of www.siba.se took place late in the year of 1996. The site won many awards over the years and is constantly subject for development and improvements to better serve the Swedish and Scandinavian consumers.