Margie Demoto

BUGATTI

BUGATTI has been at the pinnacle of the automotive industry for over 110 years, creating the world's most powerful and luxurious automobiles from its home in Molsheim, France. Every car crafted since the company was founded by Ettore Bugatti in 1909 is praised for its comfort, drivability, design, technology and reliability, desired by automotive connoisseurs from around the world. In the 1920s, the French brand became known for its racing victories with flagship models, such as the Type 13, Type 35 and their derivatives. Parallel to those successes, the brand's portfolio broadened under the influence of Ettore Bugatti's eldest son Jean - an exceptionally gifted designer - to elegant touring cars. His most distinguished coach-built bodyworks were the Type 41 Royale and the Type 57 SC Atlantic, some of the most valuable classic cars in the world. In the post Ettore and Jean Bugatti era, the 1980s especially stood out with the EB110. Premiering in 1991, it employed several innovations that set benchmarks for sports car performance, including a quad-turbocharged engine, carbon fiber monocoque and advanced four-wheel-drive system. With the introduction of the VEYRON 16.4 in 2005, BUGATTI created an entirely new segment: the hyper sports car, becoming the first production model to break through 1,000 PS and 400 km/h. In 2016, the CHIRON once again redefined speed and usability. Built around an evolution of the VEYRON's 8.0-liter quad-turbo W16 the Super Sport version of the CHIRON with 1,600 PS became the first vehicle from a production manufacturer to break the 300mph barrier. Today, BUGATTI is part of the BUGATTI Rimac Group and well underway with the development of the next-generation of BUGATTI hyper sports cars, true to Ettore Bugatti's motto "If comparable, it is no longer BUGATTI," while simultaneously expanding BUGATTI's excellence into the non-automotive sector with luxury lifestyle products and cooperations.