Maria Giannoulakou

ADAMO

Adamo is a conceptual development collective focusing on promoting Saudi arts and culture into everyday interactions Adamo believes in the richness of the Khaleeji tradition. Its essence, conceived by our creativity, generosity, and sense of community has created both our unique cultural identity, and our shared experience with the rest of humanity. Our culture runs deep and is worth spreading wide. Today's global consumer seeks not only utility in their purchases, but to also understand its heritage. For them, to experience a story is to belong to a story. Upon this fertile ground, we can plant the seeds for the growth of a lush presence of the region's businesses around the world, underpinned by a marriage between the Khaleeji tradition and modern business practices. Adamo's approach in pursuit of this vision can be found in the double entendre of its name: "To Love" in Latin and "to sustain" in Arabic, Adamo wants to be central to the promotion of sustainable, unmistakably Arab brands consumers worldwide will fall in love with.