Mark Pires

Acrotrend - Customer Insights and Analytics

Acrotrend is a full-service customer analytics consultancy specialising in enhancing customer lifetime value for its clients using industry expertise, practical data science and sophisticated artificial intelligence. We enable our clients to exceed their customer and revenue objectives by helping them make robust, data-driven decisions to acquire, serve and retain customers, improve the customer experience and thus, increase their lifetime value. Established in 2007, we have successfully delivered over 250 engagements in several industry verticals including high-profile clients such as The Economist, Informa, Reed Exhibitions, Gilead Sciences, BNP Paribas, GlaxoSmithKline, Nuffield Health, Groupe Atlantic, Cancer Research UK and others. Our Areas of Expertise: - Customer Data Platform - Customer Data Management & Engineering - 360° view of customer - Customer journey analytics - Customer data science, Machine Learning and Artificial Intelligence Our clients achieve better short-term business objectives and deliver long-term business transformation. We work to activate the value that lies dormant in your data allowing you to align, accelerate and advance your customer experience objectives. Our Solutions are underpinned by technologies like Snowflake, AWS, Talend, PowerBI and others including open-source components