Martin McDonnell

The Moment

We call what we do innovation design – with an emphasis on design. This isn't some abstract principle we unfurl above the work. For us, innovation is grounded in, and defined by, our clients' needs, goals, and aspirations. It's what happens when people make careful, concrete changes to the way they think and work – in order to achieve what they hope to become. Our job is to help clients uncover which changes will make the difference, and how to make them stick. We do that by using design techniques that are agile, adaptive, sometimes unexpected ­– and above all, human-centered. We create value for people by helping them discover ways to get teams and entire organizations working better together. We know that organizations don't become more innovative by nodding along to keynote speakers or putting up posters in the lunchroom. They get there by enthusiastically exploring half-baked ideas, putting possible solutions to the test, learning from what works – and what doesn't – and embracing the idea that things can sometimes look wrong on the way to becoming right. Change doesn't happen by theorizing. Change happens by doing. We work side-by-side with innovation leaders on real projects – pragmatic, purposeful, measurable – that are carefully designed to move your organization forward. And we develop strategies together, responding to deep-rooted or emerging needs, and building the right capabilities to address them. Above all, we're passionate about driving positive change – and helping teams and organizations be ready for the future, now.