Mary Downs

Billy Reid

Billy Reid is a modern Southern design studio. From our home in Florence, Alabama, we at Billy Reid have been making expertly crafted, standout clothing for more than 20 years. We have earned some of the most prestigious honors in fashion, including four CFDA awards. More importantly, we make clothing that is built to last. We believe in creating fewer, better things, and our approach balances sustainability and artisanship, carefully considering every button, every thread, every stitch. Our community — especially the artists, musicians, chefs and makers who surround us — are a constant source of inspiration. Every year, we celebrate this community at our Shindig Festival, and regularly host events at our 15 shops nationwide (and counting). In addition to those locations, we operate a thriving e-commerce shop and robust wholesale business.