Massimo Marco

Lavazza Group

"Awakening a better world every morning" is the Purpose that drives us forward every day. We strive to create sustainable value for shareholders, collaborators, consumers, and the communities in which we operate around the globe. To do this our Values serve as our compass: Authenticity, Passion for Excellence, Responsibility, and Inventiveness. They enable us to continue our success story, leading us into a future with more to offer for everyone. Because we are committed to building a better world, one sip of coffee at a time. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day. Our strength lies with the People who live out our values every day: our Worldwide Coffee Family. From the professionals working in our supply chain, to members of the coffee-loving community, we see every person as an irreplaceable player in a thriving, trust-based exchange. Together we can have a positive impact on the world we live in.