Matt Coupland

Coupland & Company

Coupland & Company Ltd. is a specialized business-to-business brand consultancy. We assist leaders charged with business transformation, growth, and the integration of newly-acquired companies. Our clients are private-sector businesses that strengthen Canada's economy and global competitiveness. Branding is not window dressing — it gets to the heart of the competitive advantage driving your company. Our team helps you fully realize that advantage by answering fundamental questions about what you do, who you do it for, and why they should care. We shape these answers into differentiated positioning strategy and tactics that support business objectives, inspire employees, and engage customers. Led by our founder Derrick Coupland, we have extensive experience leading technically-sophisticated businesses through the branding process — frequently shaping overall corporate direction. From market research to strategy, design to creative brand expression, and corporate communications, we partner with companies operating in: Information technology Engineering Manufacturing Agriculture Value-added processing Professional services Resources development Healthcare Professional & industry associations