Matt Genge

Astute.com - Discover. Nurture. Acquire.

Welcome to Astute. The B2B demand generation experts. Established in 1998, Astute is a market leader in EMEA for technology-focused B2B Demand Generation Marketing, providing expert solutions to clients in order to generate international demand for their products and services through our results-driven, multilingual, integrated campaigns. Astute provides tailored solutions to specialist technology companies across all channels to market including Vendors, Service Providers, Resellers, Systems Integrators and ISV's. Although Astute is known for its award-winning telemarketing and outbound B2B solutions, over the past 10 years our business has evolved. We have seen a shift in the sales cycle and understand the importance of nurturing leads as well as closing them. Because of this we have organically grown a suite of services that enable our customers to fulfil their lead generation requirements to their full potential. We do this by offering a comprehensive portfolio of services that give our clients the option to integrate all of their sales and marketing needs to meet one common objective – to generate profitable leads. By partnering with Astute, our clients can be confident that every aspect of their business development strategy can be planned and aligned from start to finish. This makes executing campaigns that much easier, and harvesting the resulting to nurture data all the more simple. Our promise of results and reliability has kept clients such as EE, Westcon, BT, SunGard and Plantronics loyal to our services.