Matthew McDermott

EQ Works

EQ Works provides a smarter way to target customers using Location Behaviour. Using first-party, location-based behaviour signals, advanced data analytics, and proprietary software, EQ Works creates and targets customized, performance-boosting audience segments. Proprietary algorithms and data, combined with AI, generate attribution models that connect consumer behaviour in the physical world to behaviour in the digital world, helping solve complex challenges for brands and agencies alike.