Maxime Leroux

Pure Salmon

Pure Salmon is a land-based Atlantic salmon farming company with a vision to revolutionise the aquaculture industry. With global operations and a target to produce 260,000 tons per annum, Pure Salmon is set to become the world leader in high-quality, sustainable salmon. It's land-based farms use Recirculating Aquaculture System (RAS) technology that sees the fish reared in the healthiest living conditions possible that closely replicate the positive qualities of their natural environment, yet free from antibiotics, pesticides, hormones and micro-plastics. Each new state-of-the-art facility will be fully vertically integrated from hatchery and grow-out, to processing and smoking, to ensure bio-security and full traceability. Pure Salmon's local-production-for-local-consumption model will reduce the industry's reliance on air transportation, while lowering costs and reducing food miles. This way, Pure Salmon can produce clean, healthy and fresh salmon that is grown close to the consumer in an environmentally friendly manner that protects marine ecosystems and reduces carbon footprint compared to tradition farming methods. With its global headquarters in Abu Dhabi, Pure Salmon's experienced and talented team oversees the development and operations of the group's facilities world-wide. Following its first RAS facility in Poland producing market size salmon since 2018, Pure Salmon is now expanding rapidly around the globe with new facilities being built in Japan, France and the USA, to be followed by China, SE Asia, Africa and the Middle East. Pure Salmon represents the socially responsible choice for consumer health, the environment and the economy.