Meg Kinney

Bad Babysitter

Context is everything. We deliver human insights through documentary-style video narratives that give leaders critical and unprecedented understanding of the people they serve. Bad Babysitter provides the "why"​ of human behavior that numbers alone cannot. We provide the critical context and insight that organizations need for innovation, creative problem solving, market development, and driving growth through improved customer experience. We work upstream with clients so that the learning aligns every discipline to a common respect and understanding of the human in the equation. We go native to observe, interact, and study people. We combine business acumen, anthropological research tools, and the principles of documentary storytelling. We capture people talking, sharing, confessing, and revealing the emotions that drive their choices. The result is highly engaging and visceral; clients are able to act on the findings immediately. Our services include: Ethnography and video documentary, Customer experience research, salons and expert interviews, cultural immersions, trend identification and scenario creation, branded video content, observational video and editing, qualitative research. Clients: Hearts & Science, Primrose Schools, Edelman, Pabst Brewing Company, Benjamin Moore Paint, Fresh Produce Sportswear, Robert Mondavi & Kim Crawford Wines, Sauza Tequila, Pete's Coffee & Tea, Jamba Juice, Essilor of America, Mitsubishi Motors, SPCA, and the Urban & Environmental Policy Institute to name a few.