Melody Liu

The Blueshirt Group

The Blueshirt Group has earned its reputation as a leader in investor relations (IR), IPO advisory, financial communications, financial media relations and crisis management. Founded in 1999, our firm provides capital markets expertise and strategic financial media relations counsel to growth companies and venture capital firms globally. Blueshirt has managed IR programs for more technology-related IPOs than any other firm and represents many of the best-known and top-performing IPOs. Our client base also includes existing public companies as well as pre-IPO companies at various stages of development. In addition to technology, our expertise spans the consumer, healthcare, energy and industrial sectors. The Blueshirt team is comprised of Wall Street and industry veterans who have extensive relationships and established credibility with analysts, bankers, institutional investors, VCs and the media through years of strong execution. Deep knowledge of our clients, their industries and the capital markets enables us to deliver strategic value and give our clients a competitive advantage. Through our collective experience, we have managed virtually every financial communications challenge that our clients may face. We offer our clients a highly differentiated business model compared to traditional agencies. We limit the number of clients with whom each senior member of our team works. We do this for one simple reason: working with fewer clients per team enables us to focus on each client and to understand their business in depth. We are able to offer an in-house level of service with the benefits of an outsourced approach. This unique model has resulted in extremely high client retention and long-term engagements, paired with a strong growth profile for our clients.