Mercury Fong

INITIAL FASHION CO., LTD.

Our first initial designer fashion store opened in 2000. initial is proud of its ethos that continuously creates the unusual experience. Our sharp sense for time and our flexibility to create enables us to truly build a unique and open platform for the next generation. From marginality to popularity, initial boasts a balanced, global perspective. Breaking through the boundary of culture, we seek to discover the new needs and fuel our unique take on fashion. initial, keeping an eye and an ear, on the world. We come to the soul from our roots. Usual life is filled with unusual people. We exist - for being remarkable. 設計師潮流品牌initial創立於2000 年。 「非尋常」是我們的聲明。在不設限的創造維度中，initial跨越觀念、文化的界限，打造有趣而鮮活的企劃。在邊緣和流行之間，敏銳察覺時代的脈動，保持變通的感受力，為啟發新世代年輕人而鑄的獨特平台。 不陷入無味的生活，不墜入無聊的狀態，保持敏銳的前瞻性、大膽的實驗性，即是始於生活原本，亦時刻創造「非尋常體驗」。