Michael Cheung

TBWA\HAKUHODO

TBWA\HAKUHODO is a full-service advertising agency based in Tokyo, established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide Inc. With the combination of TBWA's DISRUPTION® methodology, a global network spanning over 100 countries/regions and Hakuhodo's in-depth knowledge of the Japanese market and longstanding reputation for trustworthiness, the agency continues to create and deliver high-quality solutions to all of our clients – solutions that cause change and have the power to get noticed. DISRUPTION® We start with DISRUPTION® at the core of everything we　do.DISRUPTION® is a tool for change and an agent for growth: a working methodology and a life-view philosophy. DISRUPTION® is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas.DISRUPTION® is not limited to marketing and communications, but can also be applied to deeper levels of an organization, including products and services or the core business offering.