Michael Filkins

Snow Joe

Snow Joe®, together with its complementary brands Sun Joe® and Aqua Joe®, planted its roots as a digitally native, direct-to-consumer company that designs, develops, and distributes high-quality, yet affordable, outdoor residential tools and winter weather solutions. Intuitively merging advanced eCommerce technology on the back-end with innovative tools on the front-end, the "Joe" family of brands has disrupted the home exterior, garage, yard and garden landscapes by its ability to swiftly get its tools into the hands of its customers fast when they need them most. Founded in 2004 with the mission to bring homeowners smart winter solutions, the company has grown to become not only the market share leader in electric and cordless snowblowers, but also the leader in the electric pressure washer category. Over the years, Snow Joe® has evolved into a robust, omnichannel, customer-centric business that now offers a wide range of problem-solving tools to keep homes, yards, gardens and driveways looking beautiful throughout the year. Featuring the most innovative battery platform with advanced lithium-ion technology for maximum power around your home with over 100 tools now part of the 24-Volt iON+ battery system – from cordless snow blowers and snow throwers, to cordless pressure washers, chain saws, leaf blowers and lawn mowers – there's a solution for every season. Go With Joe® and Get Equipped® with the right tools to tackle any outdoor chore.