Michael Janov

Azurite Consulting

Azurite Consulting is the leading provider of B2B primary research and propriety data to private equity, hedge funds and enterprise clients. We deliver differentiated and unique data, insight and executive-level partnership to empower our client's most critical decision making. Azurite works with clients to rapidly uncover market, customer and competitor insights and trends. Our team is obsessed with quality, precision and reliability – and our clients repeatedly rely on our unique methodologies and regularly incorporate our data into their decision making and strategic processes. Azurite is a fully integrated market research provider, which means we never outsource any component of the research process and never use traditional panels or expert networks, which introduce unknown skews, biases and significantly reduces quality and insight – we recruit our respondents from scratch for ‘every study every time'. Our research surveys and interviews have a deep and proven track record of delivering outsized value to boards and C-suite executives across a range of industries and business functions. We enable our clients to be truly data driven, by revealing insight and supporting client thinking that is smarter, faster and always ahead of the market. Azurite Consulting was founded in 2017 by former McKinsey & Company consultants driven to fix and transform the value of primary market research. Inspired to challenge the industry standard of legacy panels and expert networks, we developed advanced methodologies to deliver the best-in-class market research data available. Our proven processes are resetting client expectations and redefining market research, and continuing to push the boundaries of business insight from primary research. Reset your expectations when it comes to B2B research.