Michael Kuppe

Spare Change Digital

Spare Change Digital represents a marketing adaptation of proven FinTech tools generating stable, long term streams of income for large 501(c)3 organizations. Traditional and religious values have always included contributing to those less fortunate. Contributing to, and supporting, worthy causes makes people feel good. Fundraising however often emphasizes "whale hunting," looking for wealthy people or groups that are able to make a large contribution. This old and traditional approach limits the donor population and ignores the general public. Spare Change Digital sees a very different digital world. We want everyone to contribute…just a little, regularly, and for a long time. We are not looking for a contribution, we seek to long term giving relationships. The concept of giving spare change has long been a way of making small contributions. We simply adapted this concept of giving spare change to the world of today. Digital spare change is the difference between a credit or debit card purchase and the next whole dollar amount. The transaction is simply rounded up to the next whole dollar and this sum electronically donated to a specific 501(c)3. Spare Change Digital has developed a simple easy tool that enables this in a very rapid, painless and sustained manner. Financial power is created by harnessing large numbers of emotionally motivated 501(c)3 members to drive tens of thousands of daily micro-contributions. This makes people feel goods at a tiny personal cost while raising huge sums of money for their specific charitable organization or cause. Enrolling 5900 people generates approximately $6M per year.