Michael Larsen

Partnership

Partnership is specialized within three divisions, where we work with projects on both an individual and collective basis. The three divisions are Sponsorship, Event, and Media. Sponsorship primarily works with servicing and advising potential sponsors on where to invest in sponsorships, and how to ensure a great outcome in accordance with the company's strategic objectives. The division thus functions as a third party sponsorship rights seller, and creates the alliance between two parties – the sponsor and the rights holder. The alliance is made through a commercial partnership or a sponsorship, typically in relation to sports, music or culture. Event works with operation and execution of events, as well as brand activations in relation to sponsorships and commercial partnerships. We manage everything from sampling to planning, execution and evaluation of sports events and plug n' play activities in malls across the country. Media is our media agency, which offers purchase of media space, advisory on choice of media platforms, and creation of advertisements and -materials. Hence, we solve tasks ranging from creative concept development to the production, including commercials for TV and radio, outdoor or print. Altogether we have more than 60 years of experience with sponsorships, commercial partnerships, event management and media purchase. Our combined competencies, deep knowledge of the market and the industry, as well as our business model and work processes, makes us stand out but most importantly it creates a difference for our customers. On our business cards we say, that we have an objective of always finding that little extra something, that creates unique and valuable partnerships – and that is a fact! // Partnership