Michael Minardi

New York Interconnect

The NY Interconnect (NYI) is a joint venture among Altice USA, Charter Communications, and Comcast that offers advertisers a seamless, integrated solution to reach more than 6.4 million households in the largest advertising market in the country. In addition to the households served by the three founding members of NYI, clients will also have access to those households served by Fios, DIRECTV, Dish, RCN, Service Electric, and Blue Ridge. By utilizing Audience One, NYI's robust advertising technology platform, marketers will have the ability to strategically reach television and digital audiences in the NY DMA through linear, TV addressable, IP addressable, VOD and OTT. Campaigns are executed on the top 85 hit cable networks, including exclusive opportunities on the top rated local news networks, News 12 and Spectrum News NY1.