Mihaela Arion

Context Creative

It's not a one-size-fits-all world; successfully engaging audiences requires a unique blend of science, empathy, business and creativity. Context Creative is a Toronto-based marketing and communications agency that brings clarity to complex ideas. We work closely with clients in energy, healthcare and financial sectors to achieve results that are critical to society and the economy. Beyond award-winning creative, we formulate strategies, make tactical recommendations and apply design thinking skills to deliver highly-effective, multi-layered B2B and B2C campaigns. We specialize in serving clients in regulated sectors undergoing profound and complex changes: Energy and Environment We have a long and successful track record working with Ontario's largest electricity utilities – in particular, Hydro One Networks and Toronto Hydro. Much of the work has been to promote energy-efficiency programs that are funded by the Ontario government, but implemented by the utilities. These programs are aimed at all market sectors: residential, business, industry, government, academic and healthcare. Healthcare and Wellness Healthcare is highly complex. We have a proven track record of working collaboratively with client teams to distill and present complex messages. We understand the importance of empathy and patient-centric communications that are authentic and reflective of the diversity of the audiences represented. Finance Our work in the Finance sector is mostly in the regulatory and consumer education aspects of the industry. Given the sweeping changes in this sector, especially with the emergence of new "fintech" (financial technology) companies and investment vehicles, our clients count on us to create clear, concise and compelling brands, reports, infographics and websites. Culture and Tourism Canada has a culture that is both diverse and complex. At Context Creative, we embrace this richness with inquisitiveness and respect. Highlights include our work with First Nations, Inuit and Métis organizations, our stamp design projects for Canada Post, supporting the growth of Trail Tourism in Ontario, and more than a decade as the design sponsor to ideacity. Education As higher education becomes increasingly commoditized, universities are seeking new ways to differentiate programs, deliver value and strengthen connections with stakeholders and students. From websites to marketing campaigns and reports, we are helping our clients succeed.