Mike Connell

communative

Why content? Why Communative? Because brands and organizations finally realize that yes, content is king, but strategizing, activating and, ultimately, creating it isn't easy. The story itself is the foundation. The production, delivery, and analysis of that message are how to ensure audiences will actually pay attention. That's what we do: content solutions designed to tell stories people actually want to hear, the way they want to hear them. Wow. That sounds pretty good. Sign me up, amiright? While Communative is largely about crafting storytelling strategies and content itself, it is important to realize that we can't build, craft or subscribe to storytelling without developing and bringing together both the story, and the telling. That means that we need to specialize in delivery and what we'll call activation. To that end, we try to build holistic content strategies for our clients. Strategies that take into account and make use of their strengths, but that also build in tools and tactics to ensure that all the right people are listening, hearing, resonating with, and responding to the stories we help our clients tell. Some of our clients: 511NY CIBC World Markets Fifth Story GCI Group Gilla Inc. IBI Group scratch marketing