Mike Doane

Tegrita

Tegrita is an email marketing consultancy firm helping high-stakes marketing leaders unlock the full potential of email, turning it into a reliable revenue accelerator. Our remote team of experienced and innovative consultants has a wide range of expertise in multiple industries and roles, making it easy for us to act as a fully immersed (and invested) extension of your team. Our Philosophy Email sits at the center of every organization's communication strategy, but most marketers don't know what excellence looks like. Despite its ever-changing role, email is (and always will be) an effective marketing tactic. When done well, reaching out to known contacts (also known as database marketing) l, compels buyers to take action leading to qualified and ready-to-engage opportunities. Our approach to email marketing is to start by defining its role in an organization's communication strategy (because for it to be effective, it needs to make sense). Once that's done, we can focus on contacts. That said, we believe in ethical communication––to us, being compliant isn't just about the law but about doing what's right. We only reach out to contacts who want to hear from us. We ensure our clients' deliverability and sender reputations are never put at risk by following best practices and being stringent about data hygiene. Once we've helped you master your data, we help you get the most out of it. We go beyond surface data and hyper-focus on contacts so that we can better understand who they are and how they've interacted with your organization in the past. Finally, we help you measure, analyze, and optimize everything you do and give you the tools to successfully translate everything you learn about your contacts in the language of business (no vanity metrics!).