Minal Pednekar

Edenred India

Edenred India is the largest provider of rewards and loyalty solutions, managing B2B, B2C as well as B2E programs for large multinationals across the country. We currently manage over 500 relationship marketing programs with about 20 million channel partners, customers and employees as our end user base. Within India, Edenred manages 70% of the loyalty business including organisations from top industry verticals such as Telecom, IT/ IT Enabled Services, Retail, FMCG, Financial services and many more. Edenred's Edge: End-to-end loyalty and rewards solutions Strategic consulting for relationship marketing programs Fulfilment capabilities across 45 countries Targeted communication through in-house creative services including offline & online media Cutting edge technology to support relationship programs customized according to client needs On-ground execution & implementation of relationship driven engagement activities & events