Mostafa Salama

Zeina Group

Egyptian Company for Paper & Hygienic Products (Zeina) was founded in 1988 by Engineer Abdul Karim Natout. Understanding customer demands and supplying premium & hygienic tissue products was a driving force behind its vision. Driven by the ambition to become a market leader, the founder invested in a state- of-the-art facility in 10th of Ramadan City. Zeina grew to become a 500 strong human resource base with a leading market position over a 10 year period. The ability to manufacture world-class tissue products from 100% virgin pulp, a customer-driven strategy and a capable distribution arm, led "Zeina" to become a household brand name for tens of millions of customers in Egypt. Zeina focuses on fostering personal and professional growth of its employees, reflecting a sense of community that nurtures innovation to support its overall business objectives. A second converting plant was developed which added capacity and new products to Zeina's portfolio. Zeina's growth has been driven by a set of values, which evolved as key pillars for Zeina Group: Innovation : Committed to introducing new ideas to enhance customer lives Accountability : Transacting business in a responsible manner Reliability : Offering products of consistent high and superior quality Authenticity : A heritage of integrity and loyalty