Naoki Narematsu

Yumemi Inc.

Yumemi is the best thought leader of gamification in Japan, providing its gamified CRM and e-commerce technology to lots of large brick-and-mortar enterprises in Japan such as Mcdonalds', ANA, Isetan, IEON and also large e-commerce companies. Yumemi was founded in 2000 and we focus on mobile internet. In 2001, we started the first mobile e-Commerce site in the world and it grew rapidly. 2 years after launching, monthly sales surpassed $3M. In 2006, we launched a mobile e-Commerce platform named "Mercury", which is now used in many mobile e-Commerce sites. As the mobile internet environment in Japan has been changing, we shifted our business area into more real-virtual connected areas, such as distributing online coupon via mobile devices. We call it mobile CRM. Our biggest client in this area is McDonald's Japan. It has more than 20M users and every week users get email with online coupon. This is the biggest online coupon service in Japan. Now we are looking at integrating social elements into mobile e-Commerce or mobile CRM services. The next interesting business we believe will involve mobile with social and entertainment, specifically, gamification.