Nhung Nguyen

Buzzmetrics

Buzzmetrics is a proprietary technology that scans through all social networks, forums, blogs, news sites, classifieds and retailers to collect all discussions into a database. From here consumers' discussions can be extracted and analysed in Category, brand, campaign and product level. In the old days for a brand to understand about its consumers, a survey has to be conducted in key cities which may take 2-3 months. Now with the revolution of social media, this can be done in real-time at a fraction of the costs. Buzzmetrics' differentiation lies in the Research capability deep-diving into each industry verticals, to bring quality and actionable Consumer Insight to brands, based on the most up-to-date real-time consumer feedback via social media. Buzzmetrics is currently used by the most sophisticated Fortune 1000 brands including Mead Johnson, Unilever, Coca-Cola, Samsung... and we are the partner of choice for large multinational agencies such as Ogilvy One, Phibious, Maxus, Mirum/JWT...