Norm C

Expressions

Expressions was established in 1989 at the Emerald Square Mall, North Attleboro, Massachusetts. Within the next few years, three more stores were opened inside malls in North Dartmouth, Massachusetts, and Milford and Trumbull, Connecticut. In the latter part of 1997, a fifth store was opened in downtown New Haven, Connecticut. This location had a large urban population. After just a few days of doing business, it became clear that opening Expressions in urban markets was the correct direction for us. The mall locations were limiting our growth, whereas expansions into urban areas drew our target customers and created better profits. Starting in the late December 2003 through today, we have continued our program of expansion with a total of 34 stores now open and more opening soon. We have expanded to Springfield, Worcester, New Bedford, Boston, and Cambridge, MA, to Hartford and New Haven CT, to Pawtucket, RI and to additional locations in the Boston and Providence areas. The Average store size is 4,000 square feet with a 35 to 50-foot front store. Our target is mostly 14 to 24-year-old males. Expressions growth is due to its dedication to providing the newest and latest, quality, name-brand, fashion merchandise combined with superior customer service and community commitment. The assortment of merchandise offered is contemporary yet innovative and projects a young hip image. With middle to high-end quality footwear and apparel, Expressions is able to capitalize on the difficult and sometimes finicky market. Most retailers do not have the ability, foresight, or courage to take the risks necessary to forge ahead in such a sensitive market. By taking this risk, Expressions has become a benchmark for the hottest styles.