Olivier Guellec

Weborama

Pioneer AdTech player in semantic artificial intelligence in France and Europe, Weborama answers to the new technological challenges faced by agencies, publishers and advertisers in the digital advertising market while guaranteeing a respectful relationship with Internet users. Its contextual targeting tools, developed over ten years ago, provide a granularity in the observation of consumer behavior and expectations that no other technology can provide in a cookieless world. Technologies: the Marketing Platform (DMP/CDP Hybrid) to collect and organize its data by fully using all the cookieless functionalities and interconnection to increasingly complex ecosystems. This Marketing Platform new generation makes it possible to increase the potential of its 1st party data and to sustainably improve the performance of its digital advertising campaigns. Data & Insights: Weborama's Data Scientists and Strategists rely on semantic artificial intelligence to create value through precise knowledge of its audience. Weborama identifies emerging market trends, detects signals triggering consumer decisions and defines actionable insights to increase the volume and engagement of Internet users and conquer new market shares. Media Activation: Weborama's Activation Experts create semantic, personalized and activable contextual segments thanks to a precise analysis of the context of web pages read by Internet users and thus implement high value 100% data-driven targeting strategies added to maximize the results of programmatic campaigns (branding, traffic, visibility & performance)