Pabitra Banerjee

Xanadu

India's foremost institutional growth expert, founded in 2015 by industry veterans Anurag Singhvi & R Karthik, Xanadu is the total institutional sales & marketing solution for real estate companies that focus on product conception and design, product and brand development, market assessment, scaling up the best-in-class distribution, and CRM solutions, over and above conventional guidance and consultation for developers. We help developers focus on what they do best, i.e. build best-in-class commercial and residential spaces, by lending our support and expertise with a dedicated team of marketing and sales strategists for each project, capable of creating a differentiated brand identity for the developer and the project at hand, rooted in scientific research and data, proven sales track record, and objective led market communication and distribution efforts. In addition, we help scale distribution and sales by providing unmatched demand generation and market penetration. Xanadu is pioneered by a pool of industry mavericks like Vikas Chaturvedi, Group CEO; K.N. Swaminathan, CFO; and Vijay Kumar, CTO.