Pahoua Xiong

First Financial Security

First Financial Security, Inc. (FFS) is a national insurance agency that partners with some of the country's leading insurance carriers. Together, we equip, train, and support thousands of FFS Field Associates who are licensed to deliver quality financial products to households across America. Founded in February 2006 and led by CEO Phil Gerlicher and President Vince Rokose, First Financial Security has grown into a premier financial services company helping to meet the needs of Middle American families. No matter what we do or with whom we interact, First Financial Security strives to "be better." We've been vigilant in the creation of a solid business platform that will sustain our growth in years to come. We are confident in our systems, processes, and people to be better than anything the industry has known, better than our competitors, such that our "better" becomes the standard for the entire industry going forward.