Pantelia Tsimpoukli

Desquared

BACKGROUND Desquared is a leading digital product partner, founded in Athens, Greece in 2012. We are a team of more than 100 passionate experts covering the complete digital product lifecycle. From product strategy, product design, mobile and web development, to product management, customer experience management and performance marketing. MISSION We aim to be the creators of the world's most loved digital products. While doing so, we shape long term relationships with both our clients and our people, striving to contribute to their business growth and personal happiness. We call this our lifetime-lifestyle approach. These two principles is our way to ensure the sustainability and profitability of the company. EXPERIENCE We have used our expertise to cover large retail, telecommunications and financial organisations' needs for state-of-the-art web & mobile applications. Our digital products are used by more than 10 million people per month. Our partners include innovation leaders, such as Cosmote, National Bank of Greece, Alpha Bank, Kritikos, Heron, Public and international start-ups. APPROACH Our culture and processes are the product of Lean UX Design and Agile Development principles. Every hour we invest in making our products is driven by deep business understanding, extensive user research and modular development principles. We work on products, not projects. Continuous product improvement is our thirst and drive and we embrace change as an opportunity for progress. That is why both our services and work model are optimised for longer product roadmap engagements.