Patrick Heffernan

Dealertrack Technologies / Drive Current, Inc.

Founded in 2001, Dealertrack's (Nasdaq: TRAK) reputation for intuitive, insightful innovation began by creating the pioneering digital Sales and F&I products that automotive retailers of all sizes rely on to this day. Over the last 15 years, a series of strategic partnerships and acquisitions has helped the company become the most comprehensive, connected solution in the industry, with products and services that encompass every step in the process of selling a car. From inventory acquisition to marketing, credit applications and financing, through post sale and service, Dealertrack's integrated approach is the benchmark for the transparency, efficiency, and control that dealers survive and thrive on.