Paul Pearson

Equity Creative

If a brand isn't interesting, it's invisible. Making brands Human Interesting isn't about generating awareness. It's about generating interest – making an authentic, relevant and emotional connection between the customer and your product. How do you keep things interesting? By talking with the people who use your products. Researching trends. Studying buying behavior. And tracking social media habits. Human Interesting provides fresher insights, keener observations and sharper strategies. Understanding customers leads to better engagement. Interest in your product results in brand loyalty. Brand loyalty increases market share. Human Interesting gets results. Equity Creative is a full-service, integrated marketing agency. We subscribe to the belief that, regardless of the medium, ideas are successful for a reason. They're interesting.