Pauline Perrollaz

WellClever

WellClever has developed a suite of publisher-centric advertising platforms that deliver new levels of advertising interactivity to on-line publishers. Our Intext solution delivers contextually relevant messages when users are actively engaged with the publisher's content; simply hover the mouse over the keywords and a relevant ad appears. Our Invideo technology brings real interactivity to on-line video, enabling users to point and click at objects within the video. In the future of marketing, content will be queen and context will be king regardless of the medium. Contextual marketing strategies are rich, relevant, and indicate the future of advertising schemes. According to us, the time is ripe for the next generation of contextual branding; the art of sending the right message to the right audience, at the right time. With over 20 years of Media Sales, Content Generation, and Disruptive Technology experience, the Wellclever Team has acquired an in-depth understanding of the challenges both publishers and advertisers are facing as audiences and budgets move on-line.