Pawan Bhatt

Rediffusion

Rediffusion, the UK consumer electronic brand famous for: 1. 1st Cable TV 2. 1st Subscription media 3. 1st E-Commerce platform 4. UK commercial TV company 5. Innovative consumer electronics & home entertainments products 6. Rediffusion has an impressive pedigree and a 90 year history in the UK, Thailand, Malaysia, Singapore, Hong Kong and the Caribbean as examples. 7. The perfect brand for SMART products and the Baby Boomer markets In recent times there has been a reoccurring theme of historical brands being revived into the marketplace with growing success, such as Mini & MG Cars, Triumph motorbikes, Nintendo, Polaroid, Kodak and recently Ferguson TV brand. Rediffusion has an impressive pedigree and an excellent history in consumer electrical and electronics including home entertainment and broadcast products. The retrobrand was promoted for over 60 years in countries such as the UK, Thailand, South Africa, Malaysia, Canada, Singapore, Hong Kong and the Caribbean. The Rediffusion brand had sales of over $800M with 13,000 UK employees and 2,800 overseas employees Rediffusion was a trading name of Broadcast Relay Service Ltd, formed in 1928. The name derived from re-diffusing or re-broadcasting audio signals via a wired network. Rediffusion later branched out into manufacturing, renting and selling radios, cable receivers and televisions. Over the years Rediffusion turned in to a multi-national conglomerate with over 170 UK branches and multiple divisions throughout the world, with the business expanding into a wide range of electronic and manufacturing companies, including telecommunications, computer systems, business electronics and television manufacturing. Video Presentation https://vimeo.com/user138311059 contact jill@rediffusionuk.com for further information