Penelope Holloway

Pure Public Relations

Pure Public Relations offers public relations services to small and medium-sized businesses, charities and not-for-profits that don't put limitations on their potential — because they don't. Previously known as Good Business Consulting, Pure Public Relations is a boutique PR firm that provides proactive media relations and issues management along with other communications services such as speech writing, profile building, customer case studies, online credibility, internal communication, copywriting, stakeholder relations, and reputation management. "There aren't many PR firms that only offer their services to small and medium-sized businesses, charities and not-for-profits. It requires a customised approach, agility, and an understanding of the unique constraints that these organisations face. "We believe that the size of a business or not-for-profit organisation should not determine the quality of advice, service, and results it receives. However, we continually see these organisations not being able to access the expertise that big budgets could. So we focus on outcomes, not outputs – it's pure and simple," said Phoebe Netto, founder and Managing Director, Pure Public Relations. Clients include professional services, charities, health professionals, consulting firms, not-for-profits, retailers and education providers. We understand small business, because we are one. And we understand charities and not-for-profits thanks to our experience as volunteers and our regular pro bono work for charities.