Pernille Schmidt

b.young

Located in Denmark b.young was established in 1991 and is a part of DK Company, which is one of Europe's leading fashion suppliers. We have been practicing best business ever since, developing, distributing and marketing commercial fashion apparel for women in the medium segment. Behind b.young is a group of 95 people, committed to driving our brand forward, every day. We operate in 21 countries all over Europe, and have been doing so long enough to know exactly how the right product and price mix looks, in order to drive customers to your store in your market. The quality – and essence – of the brand comes from our attention to detail in our collections. And in every collection, we deliver reliable products, inspired by contemporary market trends. But we focus on more than just our products. Because we only succeed when all our stakeholders are succesful. That's why we always monitor the performance of every collection, from first design draft to the customer's shopping bag. The b.young brand is 'Value for Money'. b.young is all about the creation of great fashion styles. With b.young you have the perfect opportunity to express your own personality through new and fresh styles all year around. And – we make sure that you experience high fashion quality with attractive prices! The b.young girl dresses as she feels, and her wardrobe has it all. In a second, she can be ready for work with a few key pieces, be perfect for a party, or she can go casual when she just wants to be relaxed. She is price conscious and will never buy anything that does not match the price.