Peter Borland

Formula 1

Formula 1® is the greatest racing spectacle on the planet, with more than half a billion fans following its unrivalled mix of guts, grit and glory world-wide. But F1 is also a team of brilliant individuals, working together to deliver the global phenomenon to the masses. So what do we do at the race? Our most visible activity is just that – visuals. At each event, we provide the technical infrastructure needed to deliver timing services, on board cameras, data acquisition, production of the international TV feed, as well as post-production of content across each grand prix weekend and the official F1 App and F1TV. Over each race weekend, we analyse and monitor data, provide content for our social media and digital platforms and support the live broadcast back in our Remote Operation Centre, based in our Media and Technology Centre. Behind the scenes, there's so much more going on. Trackside, we provide exceptional hospitality programmes for guests to get up close and personal to the sport and its stars. We look after trackside advertising, graphics, and organise and facilitate the hugely popular FanZones. Meanwhile, back at ‘home' - we're busy prepping for the next races and creating innovative content ideas and building new networks to bring the excitement of Formula 1 racing to new fans across the globe.