Peter Ricketts

Marketing Brands

With wide experience across some of the great consumer companies and brands of consumer goods marketing, I am well versed in understanding and addressing strategic issues that challenge daily life. Marketing is dynamic and has created spider webs of options, and, possibly, entrails. At the "heart" still lies the basics of consumer research and insights, brand or business positioning, brand or product portfolio, competitive environment, distribution, promotions actions and outcomes, financial viability and balance ... and longer term commitment and planning. At all levels, our aim is to help you create both wealth for your business and worth at a human level, so that your company or business is integrated into the social fabric of community, whether local or global.