Pia Guldhjelm

Naty AB

Naty was founded 1994 by Marlene Sandberg and is since 2021 part of The Humble Group. Over the years we have successfully grown to a company with sales in +35 countries on four continents by providing consumer the greenest certified products in Baby care and Feminine Hygiene. At Naty, our vision is a simple one; we want to provide environmental friendly hygiene products to babies and mothers throughout the world. When it comes to your baby´s wellbeing you have a choice. A choice between products made of environmental friendly plant based materials or products made of petrochemical materials. It´s a choice about sustainability. For us sustainability is all about persons that want to make conscious choices, people that want to change society and our planet that needs to be protected. One of the stigmas of green products has been that their performance was considered to be inferior to traditional ones. We've introduced a new concept – sustainable performance. Our core belief is that true performance minimises environmental impact. Instead of achieving technological performance at the expense of babies' and the environment's well-being, Naty invests most of its resources to develop products that deliver premium performance while reducing their environmental impact.