Placido Sariol

Premier Beverages Limited

Premier Beverages was established in January 1995 with the vision of being a specialised, comprehensive beverage supplier. The Company is carrying out successful brand management and distribution for international and local brands and boasts an extensive Wine, Liquor, and Beverage selection. Premier Beverages is one of the leading beverage suppliers to the Hotel and Hospitality Industry. The sales function into two divisions, Wines and Liquor/Beverages. The Wine Sales Division is staffed by two specialists. The Liquor/Beverages Division is headed by a Sales Manager. Under the Sales Manager there are 5 key account salespersons each having responsibility for brands. In addition, route sales are handled by three vehicles. Merchandising is carried out by two Merchandisers who report to the Sales Manager. The sales team service the On-Trade, the Off-Licences, Petrol Stations, and Key Accounts. Our aim is to serve 100% of the beverage trade on the island and we currently service over 1000 customers ranging from large hotels to street vendors. We are also the leading provider of bottled water on the island, ranging from packaged sizes to the 5-Gallon returnable bottles for the home-office delivery (HOD) market. . All our water products are sold under the Oasis Purified Water brand, which is considered by local consumers to be the water of choice. We are also the leading provider of beverage dispensing systems for juice, coffee and fruit slushes (Granita) to hotels and larger restaurants on the island. Distribution is handled through a new, purpose-built 15,000 square feet warehouse facility. Within this facility there is chilled storage for over 8,000 cases of wine, as well as larger bonded facilities. Receipt, storage, and picking/packing of orders are handled electronically through a Warehouse Management System which ensures 99% pick accuracy and greater throughput in order picking and delivery.