Praful Palande

Percept Out of Home (A Division of Percept Ltd.)

Founded in 2003, Percept Out-of-Home (P-OOH) has successfully created a shift in the industry's perspective in India - from conventional Outdoor media to an all-encompassing 360-degree Out-of-Home communication solution, to become one of the leading 'Out-Of-Home'​ communications specialists in the country. P-OOH has 3 sub-verticals - Percept Outdoor, Percept Retail and Percept Rural functioning under it. Percept Out-of-Home leverages the combined strengths of Percept's network and expertise to explore and create new Out-of-Home channels and new media options, which are used as benchmarks and best practices in the industry. P-OOH has worked across industry segments for clients such as Samsung, DLF, Canon, VSNL, Idea Cellular, Skoda, Philips, Andhra Tourism, MCX, Inox, Worldspace, ICICI, Toshiba, Ginger Hotels, Cummins, Essar, Kohler, BILT, Bison, among many others. Percept Out-of-Home is a division of Percept Limited, an entertainment, media and communications company. With capitalized billings of about INR 1,600 crores (FY'08), Percept, today, is at an enviable leadership position with a team of over 1,000 people and 62 offices across India and the Middle East.