Prakash Jain

Pink City

"In the fleeting shimmer of a fading dream, Pink City was brought to life…" Pink City was birthed from a void of negative energy. The company found its origins as an entertainment resource created in the basement of an entrepreneurial father. After a long struggle, the father abandoned the endeavour, so two of his sons, Chris and Mike Tung, decided to take hold of the company and transform it into a success. Driven to do the name justice and make their father proud, they guided it down the route of fashion and injected it with a dosage of their own personal styles and creativity. What resulted is the Pink City of today. The brothers live by embracing alternative culture and challenging the norm. With this attitude, they created a Toronto-based streetwear brand specializing in eclectic clothing designed to turn heads. Their idea was to combine the spirit of pop culture imagery with the edginess of street fashion. Their mission is to spice up today's aesthetic palette by empowering trendsetters with apparel that sparks conversations. Through both collaborative projects and the use of fashion as a canvas, they aim to build a platform for emerging artists of every genre to share their work on a global scale. With Pink City, everybody shines. Wear the City.