Prerna Tyagi

DMAasia

DMAasia is a transforming platform where marketing minds draw closer, harnessing the power of collaboration and creativity. Inspiring unprecedented ideas for the world. DMA Asia is committed to creating a more relevant, sustainable and ethical environment for the marketing fraternity. With a broader geographical focus and wider business network, DMA Asia will transform members into change leaders with evolved business strategies and relationships that support personal and professional growth objectives in data driven marketing. About DMAi As an apex, not for profit DMAi, since 1992, brings about collective action for advancing & protecting responsible Data Driven Marketing and Advertising. As the key to making marketing relevant and provide sustained customer engagement DMAi advocates for creating industry standards for ethical conduct and effective self-regulation of the Data driven, Marketing & Advertising community. DMAi is also co-founder of the International Federation of DMA's, global alliance of DMA & DMAasia. The DMAi, in recent times, has successfully conducted five annual global conventions drawing participation from over 125 corporations from India & afar. As a platform for motivation, the DMAi has established a credible Awards & Recognition program with industry participation. The DMAi Awards instituted in alliance with the DMA International ECHO Awards aim at providing global recognition for response driven and result oriented marketing. The Hall of Fame awards felicitates individuals with lifetime awards for their noteworthy contribution. The other DMAi programs are the DMAi Knights, the Marketer of the Year, The CMO Choice Awards and the Marketing Innovation Awards in 2015. DMAi also sets stage for learning opportunities & intra vertical networking forums like-Day Learning Events called Masterclasses, peer to peer networking forums like the UNWIND, the CxO Roundtable.