Priyanka Mhatre

Shemaroo Entertainment Ltd.

Established in 1962, Shemaroo Ent. Ltd. is one of the largest content houses in the Country. With a journey of over 5 decades, Shemaroo has grown multifold over the years by developing excellent relationships with multiple players in the media industry value chain, thereby becoming one of the largest organized players in a historically fragmented industry. Shemaroo commenced as India's first video rental business and thereafter forayed into content distribution through the home video segment in the video home system ("VHS") format. Over the years, Shemaroo has successfully adapted to changing content consumption patterns by expanding into content aggregation and distribution for broadcasting on television and digital platforms.