Randall Peterson

InHouse Marketing

I launched InHouse Marketing at the beginning of 2015 to fill a gap in the market for a more integrated marketing service provider. I believe it is important to hire external marketing support that operates as an extension to your own team, not in isolated silos. This belief is at the very core of InHouse Marketing's philosophy - hence the name. I therefore position myself out of a clients office (whenever possible) so I can get to know them, their business and their marketing needs more intimately. This helps develop a strong relationship and a better understanding of who my clients are and what they do. I also provide marketing teams with professional cover during busy times when they may need additional help including temporary cover for maternity, sickness and holiday leave. Through InHouse Marketing I offer a complete marketing services solution. With a specific focus towards the following services: *Writing weekly blog posts, carefully selecting keywords your business can easily compete with on Google. *Content marketing strategies that engage your target market, increase website traffic and conversion rates. *Annual marketing plans and strategies to meet specific business objectives. *Communication strategies for internal and/or external stakeholders *Social media and inbound marketing strategies *Website audits to assess how your website may be improved to increase website traffic and ensure you are search engine optimised. *Email marketing campaigns, including e-newsletters for staff and client engagement.