Randi Cohen

Beetrix Research & Consulting LLC

Beetrix is a research and consulting firm that helps clients gain a rich understanding of their customers, the issues they face, and the products and services they use. Since 2000, we've brought clarity to emotionally charged issues, unspoken needs, and opinions lurking between the lines. Across industries, and with a particular expertise in dealing with sensitive topics, Beetrix researchers deliver this rich understanding by providing: • thoughtful qualitative research design, tailoring the approach to the business need at hand, be it a comprehensive market understanding or a focused topic • exceptional rapport and tenacious questioning, as participants and clients alike recognize, whether in person, on the phone, or online • rigorous analysis of data that uncovers insightful and actionable findings • truly customized deliverables, from memorable illustrations of complex patient journeys to on point discussions of the needs of home builders At Beetrix, we also translate this expertise into training programs for a range of professionals who benefit from learning how to ask better questions. Beetrix is a State-Certified Woman-Owned Business Enterprise. Please visit us at www.beetrix.com.